Introduction

Power BI is a business intelligence and data visualization tool developed by Microsoft. It allows users to connect to a variety of data sources, create interactive dashboards, and share their insights with others. Power BI provides a range of features for data modeling, analysis, and visualization, including the ability to create custom visuals and use natural language queries to explore data.

Power BI is a cloud-based analysis service that provides rapid insight and is used to extract and visualize data. Power BI brings together data from multiple sources to give you a comprehensive view of your company's information assets.

How can power bi be used? 

Excel may not be a powerful enough solution for businesses that prioritize comprehensive reporting and analysis. Microsoft Power BI is a decidedly higher level of modern analytical tool that builds on business intelligence. With the help of Power BI, companies can collect, Analyse, and visualize data from every department of the company, giving them greater insight into their business and making more informed decisions based on accurate data.

Power BI works well wherever:

• there is a need to Analyse large data sets that other tools might struggle to handle
•  it is essential to be able to spot trends and make predictions
• users need to be able to always access data (regardless of when or where they are working
• it is vital to be able to implement personalization in reports (Power BI’s advanced dashboard customization capabilities allow users to create dashboards that give them quick access to the data they need)
• There is a need to aggregate data from multiple sources (Microsoft Power BI integrates with other popular business management tools such as SharePoint, Office 365, and Dynamics 365, as well as other non-Microsoft products such as Spark, Hadoop, Google Analytics, SAP, Salesforce and MailChimp)
• data security is critical (Power BI ensures data security by offering control over internal and external access)

Why use power bi? 

Power BI is a business analysis system that allows you to explore and visualize data and share information with colleagues or contractors. 

The Power BI service is not just for reporting. It has interactive features that ‘bring to life’ the data on the screen and help you discover it in a whole new way. With the Power BI service, you can answer questions, validate hypotheses and make better decisions, bringing people together around tasks that are important for your business to grow and become more competitive.

5  important Reasons to Use Power BI for Business Analytics

• It is easy to link your data together

Power BI makes it easy to combine your data into one place for better accessibility, organization, and visibility in your reporting efforts. The tool supports 70+ connectors which makes it simple to upload data from cloud websites such as OneDrive, Dropbox, etc. These connectors allow you to load pre-built Power BI dashboards within seconds. You can also perform powerful data analysis in minutes. Power BI’s drag-and-drop interface makes it easy to use Power BI. Power BI can also combine multiple files (such as Excel spreadsheets) into one report that allows you to analyze and code the merged data.

• It is powerful and efficient

Power BI’s Power Pivot database modeling engine, which is shared with Excel, is a high-performing columnar database that uses modern tabular databases to compress tables and ensure full memory access for maximum performance. Power BI Workbook (.PBIX) files can be much smaller than the original data sets. In fact, 1GB databases can often be compressed to 50 – 200MB. Excel can slow down when working with large models by comparison, but Power BI is optimized to handle tables exceeding 100 million records quickly. 

Power BI also automates incremental updates, ensuring that data is always current. This valuable advantage further simplifies visual reporting for users. Power BI compresses and loads millions upon millions of records to memory, allowing for faster data analysis and a more efficient user experience.

• It features custom, open-source visuals

Power BI includes a lot of pre-packaged standard data visuals that you can leverage in your interactive reports. These include a bar, column, line, matrix, pie charts and scatter, table, waterfall, and scatter. Each of these visuals has customization options to enhance presentation and functionality.

For an extra touch, however, you can use free custom visuals that have been created by developers (or in the house) and shared with Power BI to show your data in a way that best tells your data story.

There are many rich and complex visuals available to you from Microsoft as well as the community at the AppSource Marketplace. These include bullet graphs and correlation plots, decision trees, heatmaps, and sparklines. 

Power BI allows you to make your data visuals that are unique and different from the standard. It is also very useful to see what other Power BI users are using to help you develop your design skills.

• Advanced data specialists can use its native R integration

Power BI’s strength lies in its simplicity. However, it can also be used by advanced data specialists. Its support for R, an Open-Source Programming Language (currently over 7,000 packages), is one way it does this.

R scripts combine complex graphics and statistical computing to perform data manipulation, machine learning, and statistical modeling. This includes data visualization. Power BI allows you to integrate these R visualizations into a standard dashboard.

Power BI can be used by itself to drill down into data and slice it to better reflect relationships, key metrics, hierarchies, and hierarchies. However, native support for R scripts allows users to present advanced business analytics and shaping such as machine learning, predictive trends, smoothing, and smoothing.

• Excel’s familiar features allow you to perform more advanced analytics

Advanced Excel users who are proficient in Data Analysis Expressions can dig deeper into their data to find patterns with Power BI. Power BI features such as clustering, grouping, forecasting, and quick measures make it easier for them to use Power BI.

Excel users will be familiar with the embedded self-service Power Query tool, which makes it simple to ingest and transform business data, as well as integrate and enrich Power BI.

Another advantage of Power BI is its seamless integration with Excel. This eliminates the need to export data. Simply click on ‘Analyse Excel’ to see an identical interface to Excel. Power BI’s native integration with Excel is a great option if you have had difficulty getting users in your business to use a new tool.

7 important Reasons to Use Power BI for data Analytics

1. Data Visualization: Power BI offers robust data visualization capabilities, allowing analysts to create visually appealing and interactive dashboards, reports, and charts. Effective data visualization helps analysts present complex information clearly and concisely, making it easier for stakeholders to understand and interpret data.
2. Data Exploration and Analysis: Power BI enables analysts to connect to various data sources, such as databases, spreadsheets, and cloud services, and perform comprehensive data exploration and analysis. With Power BI's data modeling, filtering, and slicing features, analysts can delve into the data, identify patterns, trends, and outliers, and extract valuable insights.
3. Real-Time Monitoring: Power BI supports real-time data monitoring, allowing analysts to connect to live data sources and visualize data as it updates in real time. This capability is particularly useful for tracking key performance indicators (KPIs) and monitoring data streams that require up-to-the-minute insights, such as social media trends or website traffic.
4. Data Collaboration and Sharing: Power BI facilitates collaboration by enabling analysts to share reports, dashboards, and insights with colleagues and stakeholders within the organization. The platform supports role-based access control, ensuring that data is shared with the right people, and allows for interactive exploration and commenting, fostering collaborative data analysis and decision-making.
5. Mobile Accessibility: Power BI offers mobile apps for iOS and Android devices, enabling analysts to access their reports and dashboards on the go. This mobility allows analysts to stay connected with data, monitor real-time updates, and make data-driven decisions anytime and anywhere.
6. Integration with Other Tools: Power BI integrates seamlessly with other Microsoft tools and services, as well as various third-party applications and data sources. This integration facilitates data ingestion, data transformation, and data connectivity, allowing analysts to leverage existing infrastructure and extend the capabilities of Power BI within their analytics workflows.
7. Scalability and Performance: Power BI is designed to handle large volumes of data and can scale to meet the needs of enterprise-level analytics. With features such as in-memory processing and columnar data storage, Power BI provides fast query performance, ensuring that analysts can interact with and analyze data efficiently, even with complex and vast datasets.

Overall, Power BI plays a crucial role in data analytics by empowering analysts to visualize and explore data, monitor real-time insights, collaborate with stakeholders, and derive meaningful insights for informed decision-making. Its versatility, scalability, and integration capabilities make it a valuable tool in the data analytics ecosystem.

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  References

ebisgroup.com/a-guide-to-power-bi

analytikus.com power-bi-for-business-analytics

informatec.com microsoft-power-bi-data-analytics

optisolbusiness.comtop-5-advantages-of-power-bi

By Krishna Ravilla